Established in 2023 by eyewear enthusiast Jordane Wheatley, London-based label “LIEBESTRAUM” is an artistic eyewear creative practice specialising in Unisex Optical and Sunglass design, championing the manifesto of “Universal Objects” and "Shyness In Confidence".
Named after the classical number by Franz Liszt meaning “Love Dream” in German, LIEBESTRAUM focuses on Jordane’s discovery of self and an unapologetic state of mind in a “near-futuristic” lens.
The significance of the word 'LIEBESTRAUM' (or Liebesträume) originates from Jordane’s childhood. His mother often used to play the classical number called “Liebestraum No. 3”, a sonnet about a lover's dream. This song is included in a lot of films and TV shows like “Blue Velvet”, “Westworld” and “I, Tonya”. It’s quite a subtle piece, but once aware of it, it becomes an undeniably recognisable sound.
This majorly informed the inspiration behind naming the creative practice after this, as to us, our version of LIEBESTRAUM aims to follow a similar route of quiet visibility.
LIEBESTRAUM also offers consultancy and development services for collaborators and brand collections, as we believe that eyewear has gained a new level of importance within fashion akin to jewellery design, and want to offer our expertise to the many.
Working with heavyweight biocell acetate and high grade titanium as our main material mediums, collaborating closely with our partners who were the manufacturing team that worked on the eyewear for the original “The Matrix” Trilogy, we focus on design, quality and durability for all occasions.
All creations from LIEBESTRAUM are handmade in limited runs with ethical practice in the forefront - ensuring all of our products are built with recycled materials, and our collaborators are paid a liveable wage.
Contact Info:
Press: press@liebestraum.co
General Enquiries: info@liebestraum.co
Collaboration & Development Enquiries: jordane@liebestraum.co
